Value Strategy
Value Proposition, Value Strategy, Value to Market
The complete method for designing value that markets can feel. Three books. Fifty-one chapters. One method. Around 110,000 words, written in the first person, in a direct voice with pop metaphors and worked cases, not a textbook, a field manual.
Proposition,
Value Strategy,
Value to MarketValue isn't found. It's designed.
The argument, the tactics, and the operating system.
Book One · Chapters 1–27
The Journey
The argument, in the first person. From the end of the problem-solution paradigm to the craft of the value strategist.
Book Two · Chapters 28–40
Value to Market: The Tactics
The competitive playbook. Winning without fighting, running toward value, and the tactics that carry a proposition through a contested market.
Book Three · Chapters 41–51
The Handbook
The operating system. The Value to Market Run, the toolbox of canvases, and the templates that turn the method into practice.
The founder
Designing a proposition from zero, deciding which ocean you are in before you spend a euro.
The strategist
A complete, operable system: formula, contract, oceans, tactics, and templates you can run.
The marketer
The promise nobody in the marketing alphabet was taking care of, finally given a structure.
The CEO or board member
Value proposition as enterprise value: the few decisions that change category economics and moats.
The book is in its final chapters of craft.
Want to know when it lands, or read early excerpts? Reach out and I'll keep you in the loop.